About Us
Hey, I'm Elsie
The heart behind Pastel Planner Company. I’m so excited you’re here!
I’ve been using my iPad since my school days to study and stay organized—whether it was taking notes, planning assignments, or setting goals. Over time, I began creating my own templates in Notion and designing digital planners in GoodNotes. What started as a personal system grew into something I wanted to share, and I opened a little Etsy shop to do just that.
Now, that small beginning has grown into the Pastel Planner Company you see today—a cozy, creative space designed to spark your imagination and help you build your dream life. With ready-made templates, aesthetic tools, and thoughtful designs, I’m here to guide you every step of the way.
Our digital planners and tools are designed to help you:
🌟 Set Clear Goals – Turn your dreams into actionable steps.
🌟 Set Expectations in Day-to-Day Life – Stay on top of your schedule and maintain balance.
🌟 Create Healthy Habits – Build routines that support your well-being and happiness.
🌟 Define Your Priorities – Focus on what truly matters to you.
🌟 Live the Life You Love – Transform your planning into a joyful, fulfilling lifestyle.
Our Mission
I’m a strong believer in pursuing your dreams, and at Pastel Planner Company, our mission is to empower individuals to bring more organization, balance, and self-care into their lives through thoughtfully crafted digital planners. We are dedicated to creating cozy, girly, and functional planning tools that not only help you stay on top of your tasks but also inspire moments of self- care and personal reflection.
Our core values of organization, creativity, and self-care guide every planner we design. By offering interactive, customizable digital planners, we aim to simplify your life, foster productivity, and encourage you to prioritize your well-being-one beautiful page at a time.
Our Vision
Pastel Planner Company is a digital planning brand that creates beautifully designed, interactive PDF planners and Notion templates to help you stay organized in the most stylish and effortless way. Every planner is crafted from scratch using Keynote and designed to work seamlessly with any note-taking app—especially GoodNotes. Our Notion templates are thoughtfully built to bring structure, ease, and inspiration to your digital workspace.
We believe digital planning should feel both functional and fun. Our tools are a paperless solution to everyday chaos—eco-friendly, customizable, and always within reach. Whether you’re managing your schedule, setting goals, or romanticizing your daily routines, our planners and templates are here to make it all feel a little more magical.
Each product is made with love and attention to detail, blending charm and practicality to bring you tools that feel like they were made just for you. Stay on top of your goals and plans—with a cozy, girly touch that makes planning something you genuinely enjoy.
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